Hi! I’m Valeria.
I’m an interaction and UX designer living and dreaming in Brooklyn.
I make digital experiences that are meant to feel intuitive, human, and genuinely helpful, even when the problems behind them are complex.
Over the years, I’ve worked across telecom, ethical fashion, and consumer e-commerce, which has shaped how I think about tradeoffs, constraints, and designing things that work in the real world.
UX Case Studies
Redesigning the Bundle Ordering Experience
Consolidated four fragmented bundle variation menu items into a single multi-step builder to make customization simple and intuitive, reducing cart abandonment and confusion.
Role: Lead Designer
Pizza Hut
Universal Self-Service
DaaS Flows
Designed a universal AI-powered self-service dashboard that empowered AT&T Business customers to diagnose device issues, building user trust and reducing agent support costs.
Role: Lead Designer & Researcher
AT&T
AT&TAT&T Business - Service Delivery Transformation
Designed customer-facing AT&T Business Center flows, including a chatbot MVP and full portal for business customers, streamlining inventory, appointment, and incident management.
Role: Lead Designer & Researcher
How I think about design:
I’m analytical by nature, but I’ve always been a creator at heart. I like understanding how systems work, where they break down, and then using creativity to shape them into experiences that feel clearer and more human to use.
About Me
Hello!I’m Valeria, an interaction and UX designer living and dreaming in Brooklyn. I’m a creative by nature and an observer at heart, drawn to how people move through systems, environments, and everyday experiences.
My work sits at the intersection of design, technology, and business. Over the years, I’ve worked across corporate tech teams, consumer and ecommerce brands, social impact organizations, and freelance projects. While the industries have varied, the underlying challenge has stayed the same: making complex systems feel clearer, more intentional, and more human.
I studied Management Information Systems at The University of Texas at Austin, alongside visual and digital arts, which grounded me in both systems thinking and creative practice. I later earned my Master of Science in Integrated Business, Design, and Technology from USC in 2025, deepening my perspective on interaction design, prototyping, and the broader implications of building technology that shapes real behavior.
I’m currently designing at Yum! Brands (Pizza Hut). Across projects, I’m motivated by curiosity, collaboration, and creating experiences that hold up in the real world, not just in a perfect demo.
