Hi! I’m Valeria.
I’m a multidisciplinary UX designer with over eight years of experience. Passionate about creating inclusive, AI-powered, and human-centered designs that inspire and connect people.
previously at AT&T HQ.
UX Case Studies
NOMAD is an innovative home rental app designed for digital nomads and long-term travelers who seek to explore the world without contributing to local housing crises.
Role: Founder, Project Lead, & Designer
Universal Self-Service DaaS Flows
Research, UI/UX Design for the AT&T Business Mobility team in order to develop a universal DaaS (Diagnose as a Service) troubleshooting experience across different product customers and empower users’ ability for content discovery.
Role: Lead Designer & Researcher
Liber8 is an app concept designed to tackle phone addiction and promote digital wellness through a rewards-based system. It incentivizes users to disconnect from screens and engage in offline activities, supported by insights from addiction psychology experts.
Role: Founder, Project Lead, & Designer
Service Delivery Transformation
Research, UI / UX Design for the Service Delivery Management (SDM) team in order to develop a comprehensive reporting system as it transforms to ServiceNow.
Role: Lead Designer & Researcher
Inclusive Design for Female Characters in Video Games
Created a UX Design toolkit for my Inclusive Design class in grad school where the goal was to encourage video game developers to create games with empowered female characters and support participation from the women in the gaming community.
Role: GameHers Team Member
Rethinking the Netflix Interface for Increased Inclusivity
design philosophy:
I envision a world where design transcends aesthetics and functionality, becoming a profound force for positive change, empathy, and connection. I commit to creating designs that elevate the human experience, empower individuals, and foster a sense of community, belonging, and well-being.
Thanks for stopping by!
I’m thrilled you’re here.
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From a young age, I’ve always loved creating. As a creative chameleon, I specialize in UX design, graphic design, and photography. My curiosity has led me through diverse fields, including corporate technology development, nonprofit work, social impact fashion brands, and freelancing.
I thrive in collaborative environments and enjoy working with teams. As a multidisciplinary designer, I have a passion for storytelling with a critical thinking approach. I firmly believe in the importance of design and am dedicated to creating inclusive, human-centered experiences that inspire, engage, and transform.
When I'm not designing, I’m creating for pure expression. I’m always exploring new hobbies, with photography and writing poetry being two of my greatest passions. Outside of this, you can often find me on the yoga mat, visiting local art galleries, having coffee with friends, traveling to Mexico, propagating plants, or hiking with my dog, Nico.
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I believe in the transformative power of collaboration to create exceptional designs and experiences.
My approach is iterative and highly interactive, involving users in every step of the way. Together, we define the root problem, refine and fine-tune the design, and test for usability, leaving no detail overlooked. This process ensures that the final design is not only visually stunning but also functionally robust and aligned with your brand identity.
I prioritize open communication and transparency, providing regular updates and seeking input to make informed decisions.
By combining creativity with strategic thinking, I aim to deliver designs that inspire, engage, and resonate with users. Whether it’s a website, a graphic design project, or a photography shoot, my goal is to create inclusive, human-centered experiences that stand out in a crowded marketplace.
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I earned my BBA in Management Information Systems from The University of Texas at Austin in 2016, complemented by a certificate in Digital Arts and Media. My journey into UX design began during an internship at Target HQ in 2015 as a Technology Project Manager/Scrum Master. It was there that I discovered my true calling in UX design, merging my passions for business, design, and technology.
I've always been drawn to these intersections, dating back to high school when I taught myself to hack my MySpace profile to make it more aesthetically pleasing. This curiosity has led me to explore various facets of graphic and visual design.
In 2022, I began my Masters of Science in Integrated Business, Design, and Technology at the University of Southern California, a program that perfectly aligns with my diverse interests. This program has deepened my understanding of design, tools, and the tech and business implications of my work.
I am currently a part-time student set to graduate in 2025, eager to continue creating impactful and innovative designs.
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User Research and Analysis
Persona Development
User Journey Mapping
Information Architecture
Wireframing and Prototyping
Human-Centered Design
Usability Testing
ServiceNow Elements
Design Justice Principles
Inclusive Design
Agile Methodologies
Cross-Functional Collaboration
HTML
CSS
Javascript